2013 Nissan Cube
The 2013 Nissan Cube Isn’t Going To Appeal To Everyone
Updated October 21, 2018
Driving down the highway the other day with the wife we passed a 2013 Cube. There was total silence in the car until my wife finally asked, ‘Who buys one of those?’
I had no answer for her.
Cubism was cool back when Picasso was doing it, like a hundred years ago. And then along came the Nissan Cube. Japan kept this ugly little duckling to themselves for the longest time even though it sold well. But this was likely because they knew that Americans would look at it and only wonder what it would look like in a crash derby. Now its 12 years and three models later. It seems Nissan was safely allowing the Element and the Soul to test the waters. To see if the American market could understand the attraction to this completely unattractive car.
It’s built on the Versa platform its fitted with a 122-hp, 1.8-liter four. The draw is the price tag which is extremely non threatening at $14,685. That’s the base price but for that you still get stability control and A/C. From there the cost goes up through a few trim packages to the fully loaded $20,815 Cube Krōm. The electric power-assisted steering makes maneuvering the Cube a snap with a turning radius of 33.4 feet. Don’t expect a powerhouse. 0-60S mph is 9.1 seconds and the Cube’s 17 second quarter mile may lull you to sleep. So wherever you’re going, don’t expect to get there fast.
There lots of room. Front bench seats are surprisingly lounge like. All that boxiness provides ample front headroom at 42.6 inches. As goes the same for the back seats. At the price the interior comfort is above most cars in its class. Whatever class that is. Other awkward looking and square shaped vehicles I suppose.
One thing to expect is the Cube’s wide flat sides and its short 99.6 inch wheelbase make it suspect to being buffeted badly by crosswinds. Also being pointed out and laughed at. But hey, its what the kids are interested in these days and the 2013 Nissan Cube is definitely designed for kids because the appeal for it has gone completely over my head. It’s here. It’s ugly. And it’s selling.