Dealerships Auctioning-Off the Right to Buy a Demon
Dodge Demon Sales Getting Even Weirder
To us simpletons, this may seem like something out of a lame crime show, but unfortunately, this is the world we live in. By using a third-party intermediary, some dealerships have allegedly been using eBay to auction off the distribution rights to their new Dodge Demons.
The allocation right bids are starting at tens of thousands of dollars, and it all comes from Dodge wanting to regulate the pricing of the Demon to make sure dealerships don’t try to take advantage of customers…which is exactly what is happening regardless of Dodge’s intervention.
The world is never shocked when people do things to get more money, but a nice turn comes from some dealerships using the sale as a charity event instead of solely as a profiteering scheme. The Dodge dealership out of Traverse City, Michigan, is one example, in case you feel like being part of something a little different.
With these developments, we can probably expect to see even more fishy business surfacing around Dodge Demon sales as the release date marches ever closer. Dodge is very aware of what is going on, but there is little to nothing they can do about it. They are paying close attention to the situation, though, and if anything develops, Dodge will surely be the first to know.
Do you think dealerships have a right to mark up their rare Demon inventory or is this just a gross display of greed and manipulation? Let us know in the comments below!