Volkswagen Will NOT Be Selling Ducati At All!

The Volkswagen sale of Ducati story has resulted in a satisfactory anti-climax…

Published August 1, 2017

Thanks to a lack of votes from Volkswagen’s employee supervisory board, Volkswagen will be selling Ducati to…no one. Which is fantastic news. After months of speculation, supposed bidding wars, and potent rumors, it seems like off after all. Despite saying that they were open to potential bids, it seems like VW may not have had any real ambition to part with the iconic Italian motorcycle brand…or if the big wigs had plans to do it, they certainly lacked the authority.

This news comes from Reuters – yes, the very same world renowned news agency Reuters, who recently insisted that would be the next potential owners of Ducati Motor Holding. Harley-Davidson failed to even make a bid. Next, they told us that the would almost certainly be the next owners of Ducati Motor Holding. Well, that didn’t happen. And now, we have news that no sale of any kind is going to happen at all – despite what .

Volkswagen Couldn’t Sell Ducati Even If It Wanted To

It’s not just Ducati that won’t be sold either. Renk, a transmission maker owned by VW, and MAN Diesel & Turbo, another subsidiary, are also not being sold. This all comes thanks to a lack of support from the VW board – specifically from the employee supervisory board. Since Volkswagen’s labor union comprises of half of VW’s board seats, and the VW labor force think selling Ducati would be a monumental mistake, the Italian firm remains under Volkswagen’s control for the foreseeable future.

Here’s what a spokesperson from the Volkswagen group’s Works Council had to say: “The employee representatives on Volkswagen’s supervisory board will neither approve a sale of Ducati, nor one of Renk or MAN Diesel & Turbo. Everyone who can read the VW half-year results should know: We don’t need money and our subsidiaries are not up for grabs by bargain hunters.”

Early reports suggested that VW wanted to sell of any of their subsidiaries that weren’t “core” businesses to . Though, when you consider that VW’s fines are somewhere in the $35 billion region, and the company has an annual revenue of around $250 billion, selling Ducati just isn’t worth it at all…when you think about it like that.

So, Ducati will remain with Volkswagen for now. It won’t be taken over by Harley-Davidson. It won’t be outsourced to India. And it most certainly won’t be sold to a clothing brand. We’d call that a potential bullet dodged, wouldn’t you?


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Joe Appleton

I’ve done a bit of work here and there in the industry – I’ve even ridden a few bikes for actual money but what it comes down to is this: I ride bikes, build bikes and occasionally crash ‘em too. I like what I like but that certainly doesn’t make my opinion any more valid than yours…

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