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What We Learned About The Amazing Rolls-Royce Next 100 Concept Since It Was Introduced?

Published June 24, 2016

Celebrating the 100th anniversary of its parent company, BMW, Rolls-Royce revealed an intoxicating concept car only days ago. Called the Vision Next 100 (as other cars of this year), but codenamed the 103EX, the newest Rolls-Royce vehicle was unveiled at the Roundhouse in London. This is a performing arts and concert venue where only the best of the best can perform. This Rolls-Royce certainly fits that league.



While this car truly celebrates BMW’s 100th anniversary, it also does one more thing – it shows us what the Rollers of future will be. And, we are in for a treat. Looking at it alone in the picture we cannot actually grasp its immense size. This thing measures 233 inches in length. The only thing in current Rolls-Royce offering that is bigger is which can reach 239 inches in length. But the luxury provided in the Vision Next 100 is above and beyond anything the Phantom can even touch upon.



Some vehicles with the size of 233 inches can receive more than 9 individuals in their cabin. This Rolls-Royce!? Only two! They will be accommodated on the sofa upholstered in white leather, cocooned with Macassar wood, hand-twisted silk carpets, and silk upholstery. In front of them will not be a driver or a chauffeur – only an OLED touch screen. There, the virtual assistant named Eleanor (named after Eleanor Thornton, a British actress and model) will present all the information the passengers would ever want to know. Yes, she speaks and she understands. She is the concierge, she is the chauffeur. Neat!



“Eleanor becomes their virtual assistant and chauffeur, freeing them of all effort and encumbrance. Imbued with her own artificial intelligence, she works intuitively to advise her owners on itineraries, schedules, and options before they leave their residence,” Rolls-Royce explained.


So, what about the rest of the “real estate” on this behemoth!? Just behind enormous 28-inch front wheels is the place where bespoke luggage cases can be placed. They are created in such a way to be easily accessible for anyone who will carry them – those driving inside the Rolls-Royce definitely won’t! As you can see, the doors are not as on other Rolls-Royce cars. These open upwards – with the roof. Something like Gullwing doors we have seen more than once through the automotive history.


What we have not seen are fenders looking like this and the rear end which certainly differentiates this Rolls-Royce from all other. Even the wheels are custom-built for the occasion. Every wheel is made out of 65 different pieces of aluminum, and exposed arms and struts easily show the extrovert character of the car. Rolls-Royce made every detail on it bespoke and they call it – she! This is not it. This car is a she. Eleanor! And we can understand to a certain degree as she feels like a yacht crafted for two exceptional people who will enjoy the ultimate luxury of tomorrow.


They will enjoy it in silence, though. Rolls-Royce only said that the Vision Next 100 is powered by a zero-emission drivetrain. No V12 here then. A few days after presentation,  Peter Schwarzenbauer, Member of the Board of Management of BMW AG, MINI, BMW Motorrad, Rolls-Royce, and Aftersales BMW Group said the car has two 250 kw motors mounted fore-and-aft, on the front and rear axles. Rolls-Royce always did its best to create the smoothest running and quietest engines. Electric motors will certainly make all V12 stuff obsolete.


Although this is clearly only a vision and an imaginative piece, Ian Robertson, BMW Group board member for sales and Marketing said: “A concept car has to deal with the next generation. This isn’t a concept, but a vision, to tell us internally, and to communicate externally, what are the potentials for Rolls-Royce. We did research. It’s about engineering scenarios, not just a styling exercise.”



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Safet Satara
About Safet Satara

I do not have spare time. All there is is car time. 12 years and counting. I am a Central European gearhead, but you are probably thinking - aaa a disposable Borg drone! Well, actually, I like to dress up like James Bond too. The only thing I need to be him is an Aston Martin (and I love DBS more than DB5 because, reasons). That's something I guess.

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